Google ADS Expert, is the gold digger of the internet. He is the man who finds and brings your customers in the virtual world, without a treasure map in his hand, only with the magic words he calls "keywords". He, “cost per click” He is a skilled warrior who knows that such a thing exists and exploits this cost penny by penny.
What Does This Man Do?
- Not Gambling, Playing Data: He does not open an advertisement by saying "This advertisement will go well". He does competitor analysis, looks at search trends, and creates a "remarketing list" at 3 am. That's why every click has a reason, every wasted money has an explanation.
- It is Analytical, Not Emotional: He doesn't say, "My ad copy turned out very well, it will definitely work." “CTR (click-through rate) dropped below 2%, should I A/B test the title?” says.
- “Sir, we opened the advertisement!” It is not: Its main job is not to open the advertisement, but to open the advertisement. AFTER starts. Every day he looks at the campaign, monitors performance, adds negative keywords, adjusts the bid strategy. With morning coffee Google Analytics opens.
How Do You Know?
- "Cold cold"ROAS (Return on Investment)” or “conversion (Transformation),” they chant.
- When you enter a site, the first thing you do is look at the advertising areas and ask “how did you come to the site?” He looks at his pop-up.
- The customer who said to him, "Let's go when you type it into Google", curses under his breath, saying, "Dude, it's organic search, I'm an Ads expert, I'll pay you to click it."
Real Expert vs. fake
- Fake Expert: "Sir, we advertised on 5 thousand keywords, I sent the excel as an attachment. You will explode!" says. He doesn't answer.
- Real Expert: "Brother, your budget is 1000 TL, so I found the 17 most searched and least costly keywords for you. We will optimize these 3 campaigns with the weekly report, our goal is to receive phone calls." He picks up the phone and answers.
Result: Google ADS Expert is the stockbroker of the digital world. He reads the market (search network) well, puts the investment (budget) in the right place and pockets the profit (customer). Without it, you can do nothing but burn money in the internet ocean.
Notes: If you read this article and say, "Wow, that's me," you're either really good or you're kidding yourself. To understand the difference “average. session. duration” look what If it's 10 seconds, you're kidding yourself. 😉
