Project Owner: Ena-Lab
Project Scope: Technical SEO, Infrastructure Modernization, Custom WordPress Theme Development, SEO Focused Content Management
Project Period: 2025 – 2026 (First Quarter)
1. Executive Summary
In the Ena-Lab project, where SEO work was started in 2025 in line with digital visibility targets, there was no organic positioning of the brand in the top 10 of the search engine results pages (SERP) at the beginning of the process.
In the project, which continues from 2025 to the first months of 2026; Modernization of the web infrastructure, brand-specific WordPress theme coding and content production processes in accordance with search engine standards were carried out. As a result of this integrated strategy, the 1st place in 48 strategic keywords was reached as of the beginning of 2026 and the determined corporate growth targets were successfully achieved.
Ena-Lab achieved a growth of 38.9% in the statistics of the last year 2025 compared to the previous year. It had 113,000 active users and 267,000 views.
In the last 12 months, Ena-lab has achieved 4.35M impressions and 82,400 clicks (according to console data). This is the evaluation for 2025.
2. Current Situation Analysis and Technical Needs
The following technical and structural findings were obtained in the comprehensive SEO audits (Audit) carried out in the initial phase of the project (2025):
- Organic Visibility Status: Any target keywords on the first page of search engines are not indexed.
- Software Infrastructure Limits: The current system in use had technical limitations that reduced the crawlability of search engine bots. Additionally, the system's Core Web Vitals metrics did not meet modern SEO requirements.
- Content Architecture: The texts on the website had to be restructured in order to comply with the sectoral search intent and semantic search standards.
3. Implemented Strategies and Solution Approaches
In line with the analysis data obtained, a comprehensive optimization plan was put into effect to ensure the system's long-term organic performance:
A. Renewal of Software Infrastructure
Considering the limitations of the current system, a switch was made to WordPress infrastructure as the content management system due to its search engine friendly and scalable structure. All URL architecture and historical data of the site have been integrated into the new system with 301 redirect protocols without any traffic loss.
B. Corporate and Custom Theme Development
Instead of ready-made templates, a special WordPress theme has been coded that is exactly compatible with Ena-Lab's corporate identity and fully meets technical SEO guidelines. In this development process:
- A clean code architecture has been implemented, avoiding plug-ins that will reduce performance.
- Page loading speeds (PageSpeed) are optimized to international standards.
- User experience (UX) has been maximized in accordance with mobile-first indexing criteria.
C. Data-Oriented and SEO Compatible Content Management
Following the completion of the infrastructure processes, sectoral keyword market research was conducted. Content that is informative, has a professional language structure and is compatible with search engine algorithms has been created around the determined strategic words. In this way, the sectoral authority of the site has been increased.
4. Performance Report and Results
The measurable results of the technical-content optimization studies planned and implemented in 2025 exceeded the targeted metrics as of the first quarter of 2026. The organic performance table according to year closing and 2026 first quarter data is as follows:
- 1st Place (Leading Position): targeted 48 pieces The keyword reached first place in the search results.
- Between 4th and 10th Rows: 20 pieces The keyword has achieved a stable position on the first page of organic search results.
- Between 11th and 30th rows: 18 pieces The index values of the potential keyword were improved and it was positioned in line with the first page targets.
Summary Table:
- Beginning (2025): Number of words positioned on the first page: 0
- Current Situation (First Quarter 2026): Total number of words positioned on the first page (1-10): 68
5. General Evaluation
Ena-Lab project; It clearly demonstrates the impact of a properly configured software infrastructure (Custom WordPress Theme) and data-driven content strategy in accordance with search engine guidelines on organic growth.
Thanks to the corporate SEO and infrastructure transformation, Ena-Lab has sustainably increased its organic visibility in search engines and measurably strengthened its competitiveness in the digital market.
The user-friendly interface approach we implemented in the ENA Lab project, Ankara web design We offer it as standard in all of our projects.”
